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Digital Innovation and Transformation

AI-Powered Customer Service and Contact Centres

AI is transforming customer service through chatbots, virtual agents, agent assistance, speech analytics and automated quality management. This course explains AI applications in contact centres, designing customer journeys with AI, balancing automation with human service, implementation, measurement and governance.

5 days Classroom or live online English
Smart Horizon Certified - Global Leadership Consultants
Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF
Why attend

From knowledge to real-world impact.

Customers expect fast, accurate service across channels. This course helps you deploy AI to improve service quality and efficiency without damaging customer trust.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

  • Difficulty translating subject knowledge into practical workplace decisions.
  • Inconsistent approaches to the activities covered in the course outline.
  • Lack of a structured plan for applying and reviewing new skills.
Course methodology

How you will learn.

The course uses demonstrations, journey design workshops, case studies and business case development.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

  • Identify AI applications across customer service
  • Design customer journeys combining AI and human agents
  • Plan chatbot and virtual agent implementations
  • Use AI for agent assistance and quality management
  • Measure customer and operational outcomes
  • Manage risks, ethics and change
Target audience

Who should attend.

This course is suitable for:

  • Customer service and contact centre managers
  • Customer experience leaders
  • Digital transformation professionals
  • Operations managers
  • IT professionals supporting service
Target competencies

Capabilities you will build.

Participants will develop competencies in:

  • AI service design
  • Conversational AI
  • Agent assist
  • Speech and text analytics
  • Service metrics
  • Change management
Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1AI in Customer Service

  1. 09:00–09:54Service trends
  2. 09:54–10:48AI technologies overview
  3. 10:48–11:00Benefits and risks
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Benefits and risks (continued)
  6. 12:12–13:06Customer expectations
  7. 13:06–14:00Demonstration: AI service tools

Day 2Conversational AI

  1. 09:00–09:54Chatbots and virtual agents
  2. 09:54–10:48Intent design
  3. 10:48–11:00Escalation to humans
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Escalation to humans (continued)
  6. 12:12–13:06Knowledge bases
  7. 13:06–14:00Workshop: Designing a bot journey

Day 3Supporting Agents

  1. 09:00–09:54Agent assist and summarisation
  2. 09:54–10:48Knowledge recommendations
  3. 10:48–11:00Quality monitoring
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Quality monitoring (continued)
  6. 12:12–13:06Workforce management
  7. 13:06–14:00Case study: AI-enabled contact centre

Day 4Measurement

  1. 09:00–09:54Customer satisfaction and effort
  2. 09:54–10:48Containment and resolution
  3. 10:48–11:00Cost and productivity
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Cost and productivity (continued)
  6. 12:12–13:06Continuous improvement
  7. 13:06–14:00Exercise: KPI framework

Day 5Implementation and Governance

  1. 09:00–09:54Vendor selection
  2. 09:54–10:48Data and privacy
  3. 10:48–11:00Change management with agents
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Change management with agents (continued)
  6. 12:12–13:06Responsible use
  7. 13:06–14:00Capstone: AI service roadmap

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Kuala Lumpur 9 Nov - 13 Nov 2026
Confirmed dates
€1,450.-Register
Online Live virtual classroom 9 Nov - 13 Nov 2026
Confirmed dates
€1,250.-Register
Paris 23 Nov - 27 Nov 2026
Confirmed dates
€2,860.-Register
Online Live virtual classroom 23 Nov - 27 Nov 2026
Confirmed dates
€1,250.-Register
Istanbul 7 Dec - 11 Dec 2026
Confirmed dates
€2,650.-Register
Online Live virtual classroom 7 Dec - 11 Dec 2026
Confirmed dates
€1,250.-Register
Amsterdam 14 Dec - 18 Dec 2026
Confirmed dates
€2,540.-Register
Online Live virtual classroom 14 Dec - 18 Dec 2026
Confirmed dates
€1,250.-Register
Rome 4 Jan - 8 Jan 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 4 Jan - 8 Jan 2027
Confirmed dates
€1,250.-Register
Singapore 11 Jan - 15 Jan 2027
Confirmed dates
€2,820.-Register
Online Live virtual classroom 11 Jan - 15 Jan 2027
Confirmed dates
€1,250.-Register
London 25 Jan - 29 Jan 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 25 Jan - 29 Jan 2027
Confirmed dates
€1,250.-Register
Dubai 8 Feb - 12 Feb 2027
Confirmed dates
€3,150.-Register
Online Live virtual classroom 8 Feb - 12 Feb 2027
Confirmed dates
€1,250.-Register
Frankfurt 22 Feb - 26 Feb 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 22 Feb - 26 Feb 2027
Confirmed dates
€1,250.-Register
Cape Town 1 Mar - 5 Mar 2027
Confirmed dates
€1,890.-Register
Online Live virtual classroom 1 Mar - 5 Mar 2027
Confirmed dates
€1,250.-Register
Kuala Lumpur 8 Mar - 12 Mar 2027
Confirmed dates
€1,450.-Register
Online Live virtual classroom 8 Mar - 12 Mar 2027
Confirmed dates
€1,250.-Register
Paris 22 Mar - 26 Mar 2027
Confirmed dates
€2,860.-Register
Online Live virtual classroom 22 Mar - 26 Mar 2027
Confirmed dates
€1,250.-Register
Istanbul 12 Apr - 16 Apr 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 12 Apr - 16 Apr 2027
Confirmed dates
€1,250.-Register
Amsterdam 26 Apr - 30 Apr 2027
Confirmed dates
€2,540.-Register
Online Live virtual classroom 26 Apr - 30 Apr 2027
Confirmed dates
€1,250.-Register
Barcelona 3 May - 7 May 2027
Confirmed dates
€2,840.-Register
Online Live virtual classroom 3 May - 7 May 2027
Confirmed dates
€1,250.-Register
Singapore 10 May - 14 May 2027
Confirmed dates
€2,820.-Register
Online Live virtual classroom 10 May - 14 May 2027
Confirmed dates
€1,250.-Register
London 24 May - 28 May 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 24 May - 28 May 2027
Confirmed dates
€1,250.-Register
Dubai 14 Jun - 18 Jun 2027
Confirmed dates
€3,150.-Register
Online Live virtual classroom 14 Jun - 18 Jun 2027
Confirmed dates
€1,250.-Register
Frankfurt 21 Jun - 25 Jun 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 21 Jun - 25 Jun 2027
Confirmed dates
€1,250.-Register
Vienna 5 Jul - 9 Jul 2027
Confirmed dates
€2,940.-Register
Online Live virtual classroom 5 Jul - 9 Jul 2027
Confirmed dates
€1,250.-Register
Kuala Lumpur 12 Jul - 16 Jul 2027
Confirmed dates
€1,450.-Register
Online Live virtual classroom 12 Jul - 16 Jul 2027
Confirmed dates
€1,250.-Register
Paris 26 Jul - 30 Jul 2027
Confirmed dates
€2,860.-Register
Online Live virtual classroom 26 Jul - 30 Jul 2027
Confirmed dates
€1,250.-Register
Istanbul 9 Aug - 13 Aug 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 9 Aug - 13 Aug 2027
Confirmed dates
€1,250.-Register
Amsterdam 23 Aug - 27 Aug 2027
Confirmed dates
€2,540.-Register
Online Live virtual classroom 23 Aug - 27 Aug 2027
Confirmed dates
€1,250.-Register
Rome 30 Aug - 3 Sept 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 30 Aug - 3 Sept 2027
Confirmed dates
€1,250.-Register
Singapore 13 Sept - 17 Sept 2027
Confirmed dates
€2,820.-Register
Online Live virtual classroom 13 Sept - 17 Sept 2027
Confirmed dates
€1,250.-Register
London 20 Sept - 24 Sept 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 20 Sept - 24 Sept 2027
Confirmed dates
€1,250.-Register
Dubai 11 Oct - 15 Oct 2027
Confirmed dates
€3,150.-Register
Online Live virtual classroom 11 Oct - 15 Oct 2027
Confirmed dates
€1,250.-Register
Frankfurt 25 Oct - 29 Oct 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 25 Oct - 29 Oct 2027
Confirmed dates
€1,250.-Register
Cape Town 1 Nov - 5 Nov 2027
Confirmed dates
€1,890.-Register
Online Live virtual classroom 1 Nov - 5 Nov 2027
Confirmed dates
€1,250.-Register
Kuala Lumpur 8 Nov - 12 Nov 2027
Confirmed dates
€1,450.-Register
Online Live virtual classroom 8 Nov - 12 Nov 2027
Confirmed dates
€1,250.-Register
Paris 22 Nov - 26 Nov 2027
Confirmed dates
€2,860.-Register
Online Live virtual classroom 22 Nov - 26 Nov 2027
Confirmed dates
€1,250.-Register
Istanbul 6 Dec - 10 Dec 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 6 Dec - 10 Dec 2027
Confirmed dates
€1,250.-Register
Amsterdam 13 Dec - 17 Dec 2027
Confirmed dates
€2,540.-Register
Online Live virtual classroom 13 Dec - 17 Dec 2027
Confirmed dates
€1,250.-Register

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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