Generative AI and machine learning are transforming how marketing teams research audiences, create content, personalise campaigns and measure results. This course gives marketers practical, hands-on experience using AI tools across the marketing process, from insight and strategy to copywriting, visual content, SEO, campaign optimisation and analytics. Participants also learn how to protect brand voice, check accuracy, respect copyright and data protection, and set governance rules for responsible AI use in marketing teams.
Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.
AI can multiply a marketing team's output, but poorly managed use can damage brand trust and create legal risks. This course shows you how to use AI tools productively and responsibly, with workflows and prompts you can apply immediately in your marketing role.
The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.
The course is highly practical, with hands-on AI tool exercises, prompt-writing workshops, campaign case studies, brand governance discussions and a capstone AI-assisted campaign plan.
By the end of this course, participants will be able to:
This course is suitable for:
Participants will develop competencies in:
A focused, practical outline with time to explore, apply and reflect.
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Confirmed dates accept registration requests. Tentative dates are enquiry only.
Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.
Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.
Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.
Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.
