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Marketing & Communication

Business Writing for Clear Communication

Clear writing saves time, prevents mistakes and builds credibility. This course improves business writing for emails, reports, proposals and procedures: planning before writing, structuring messages, plain language, tone, grammar essentials, formatting for readability and editing.

5 days Classroom or live online English
Smart Horizon Certified - Global Leadership Consultants
Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF
Why attend

From knowledge to real-world impact.

Unclear writing creates confusion and extra work. You will learn to write documents people understand quickly.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

  • Difficulty translating subject knowledge into practical workplace decisions.
  • Inconsistent approaches to the activities covered in the course outline.
  • Lack of a structured plan for applying and reviewing new skills.
Course methodology

How you will learn.

Writing exercises with individual feedback, rewriting real documents, peer review and editing practice.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

  • Plan documents around reader needs
  • Structure messages logically
  • Write in plain, concise language
  • Use appropriate tone
  • Format documents for readability
  • Edit and proofread effectively
Target audience

Who should attend.

This course is suitable for:

  • Professionals at all levels
  • Managers and team leaders
  • Administrative staff
  • Technical specialists
  • Customer service staff
Target competencies

Capabilities you will build.

Participants will develop competencies in:

  • Planning
  • Structure
  • Plain language
  • Tone
  • Editing
Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Writing for Readers

  1. 09:00–10:08Reader-focused writing
  2. 10:08–11:00Purpose and audience
  3. 11:00–11:30Coffee break
  4. 11:30–11:45Purpose and audience (continued)
  5. 11:45–12:53Planning
  6. 12:53–14:00Exercise

Day 2Structure

  1. 09:00–10:08Bottom line up front
  2. 10:08–11:00Paragraphs and flow
  3. 11:00–11:30Coffee break
  4. 11:30–11:45Paragraphs and flow (continued)
  5. 11:45–12:53Headings
  6. 12:53–14:00Workshop

Day 3Plain Language

  1. 09:00–10:08Concise sentences
  2. 10:08–11:00Active voice
  3. 11:00–11:30Coffee break
  4. 11:30–11:45Active voice (continued)
  5. 11:45–12:53Jargon
  6. 12:53–14:00Rewrite practice

Day 4Documents

  1. 09:00–10:08Emails
  2. 10:08–11:00Reports
  3. 11:00–11:30Coffee break
  4. 11:30–11:45Reports (continued)
  5. 11:45–12:53Proposals and procedures
  6. 12:53–14:00Exercise

Day 5Editing

  1. 09:00–10:08Self-editing
  2. 10:08–11:00Grammar essentials
  3. 11:00–11:30Coffee break
  4. 11:30–11:45Grammar essentials (continued)
  5. 11:45–12:53Proofreading
  6. 12:53–14:00Final assignment

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Dubai 9 Nov - 13 Nov 2026
Confirmed dates
€3,150.-Register
Online Live virtual classroom 9 Nov - 13 Nov 2026
Confirmed dates
€1,250.-Register
Vienna 30 Nov - 4 Dec 2026
Confirmed dates
€2,940.-Register
Online Live virtual classroom 30 Nov - 4 Dec 2026
Confirmed dates
€1,250.-Register
Cape Town 4 Jan - 8 Jan 2027
Confirmed dates
€1,890.-Register
Online Live virtual classroom 4 Jan - 8 Jan 2027
Confirmed dates
€1,250.-Register
Kuala Lumpur 25 Jan - 29 Jan 2027
Confirmed dates
€1,450.-Register
Online Live virtual classroom 25 Jan - 29 Jan 2027
Confirmed dates
€1,250.-Register
Rome 8 Feb - 12 Feb 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 8 Feb - 12 Feb 2027
Confirmed dates
€1,250.-Register
Dubai 1 Mar - 5 Mar 2027
Confirmed dates
€3,150.-Register
Online Live virtual classroom 1 Mar - 5 Mar 2027
Confirmed dates
€1,250.-Register
Cape Town 22 Mar - 26 Mar 2027
Confirmed dates
€1,890.-Register
Online Live virtual classroom 22 Mar - 26 Mar 2027
Confirmed dates
€1,250.-Register
Rome 12 Apr - 16 Apr 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 12 Apr - 16 Apr 2027
Confirmed dates
€1,250.-Register
Cape Town 3 May - 7 May 2027
Confirmed dates
€1,890.-Register
Online Live virtual classroom 3 May - 7 May 2027
Confirmed dates
€1,250.-Register
Rome 17 May - 21 May 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 17 May - 21 May 2027
Confirmed dates
€1,250.-Register
London 7 Jun - 11 Jun 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 7 Jun - 11 Jun 2027
Confirmed dates
€1,250.-Register
Paris 28 Jun - 2 Jul 2027
Confirmed dates
€2,860.-Register
Online Live virtual classroom 28 Jun - 2 Jul 2027
Confirmed dates
€1,250.-Register
Dubai 19 Jul - 23 Jul 2027
Confirmed dates
€3,150.-Register
Online Live virtual classroom 19 Jul - 23 Jul 2027
Confirmed dates
€1,250.-Register
Vienna 9 Aug - 13 Aug 2027
Confirmed dates
€2,940.-Register
Online Live virtual classroom 9 Aug - 13 Aug 2027
Confirmed dates
€1,250.-Register
Barcelona 23 Aug - 27 Aug 2027
Confirmed dates
€2,840.-Register
Online Live virtual classroom 23 Aug - 27 Aug 2027
Confirmed dates
€1,250.-Register
Amsterdam 13 Sept - 17 Sept 2027
Confirmed dates
€2,540.-Register
Online Live virtual classroom 13 Sept - 17 Sept 2027
Confirmed dates
€1,250.-Register
Barcelona 4 Oct - 8 Oct 2027
Confirmed dates
€2,840.-Register
Online Live virtual classroom 4 Oct - 8 Oct 2027
Confirmed dates
€1,250.-Register
London 25 Oct - 29 Oct 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 25 Oct - 29 Oct 2027
Confirmed dates
€1,250.-Register
Frankfurt 15 Nov - 19 Nov 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 15 Nov - 19 Nov 2027
Confirmed dates
€1,250.-Register
Istanbul 29 Nov - 3 Dec 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 29 Nov - 3 Dec 2027
Confirmed dates
€1,250.-Register

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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