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Digital Innovation and Transformation

Chatbots and Conversational AI for Customer Service

Conversational AI can resolve routine customer questions instantly, around the clock, and free agents for complex cases. This course explains how modern chatbots and voice assistants work, how to choose use cases, design conversations, connect bots to knowledge and back-end systems, hand over smoothly to humans and measure customer outcomes.

5 days Classroom or live online English
Smart Horizon Certified - Global Leadership Consultants
Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF
Why attend

From knowledge to real-world impact.

Poorly designed bots frustrate customers and damage brands. You will learn to design conversational experiences that customers actually like using.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

  • Difficulty translating subject knowledge into practical workplace decisions.
  • Inconsistent approaches to the activities covered in the course outline.
  • Lack of a structured plan for applying and reviewing new skills.
Course methodology

How you will learn.

Bot demonstrations, conversation design workshops, testing exercises and case studies from banks, airlines and utilities.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

  • Explain how chatbots and generative AI assistants work
  • Select suitable customer service use cases
  • Design natural and effective conversations
  • Connect bots to knowledge bases and systems
  • Design human handover and escalation
  • Measure containment, satisfaction and quality
Target audience

Who should attend.

This course is suitable for:

  • Customer service and contact centre managers
  • Digital channel managers
  • CX and service designers
  • IT and automation professionals
  • Knowledge management teams
Target competencies

Capabilities you will build.

Participants will develop competencies in:

  • Conversation design
  • Use-case selection
  • Service integration
  • Quality measurement
  • Customer experience design
Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Conversational AI Basics

  1. 09:00–10:08Rule-based bots versus generative AI
  2. 10:08–11:00Channels: web, apps and voice
  3. 11:00–11:30Coffee break
  4. 11:30–11:45Channels: web, apps and voice (continued)
  5. 11:45–12:53Customer expectations
  6. 12:53–14:00Demonstration: bot comparison

Day 2Use Cases and Strategy

  1. 09:00–10:08Identifying high-volume intents
  2. 10:08–11:00Business case
  3. 11:00–11:30Coffee break
  4. 11:30–11:45Business case (continued)
  5. 11:45–12:53Risk and compliance
  6. 12:53–14:00Workshop: intent analysis

Day 3Designing Conversations

  1. 09:00–10:08Tone and personality
  2. 10:08–11:00Flows and fallbacks
  3. 11:00–11:30Coffee break
  4. 11:30–11:45Flows and fallbacks (continued)
  5. 11:45–12:53Generative answers with guardrails
  6. 12:53–14:00Exercise: conversation scripts

Day 4Integration and Handover

  1. 09:00–10:08Knowledge bases
  2. 10:08–11:00Back-end integration
  3. 11:00–11:30Coffee break
  4. 11:30–11:45Back-end integration (continued)
  5. 11:45–12:53Seamless handover to agents
  6. 12:53–14:00Case study: bank assistant

Day 5Measuring Success

  1. 09:00–10:08Containment and resolution
  2. 10:08–11:00Customer satisfaction
  3. 11:00–11:30Coffee break
  4. 11:30–11:45Customer satisfaction (continued)
  5. 11:45–12:53Continuous training
  6. 12:53–14:00Implementation plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Dubai 16 Nov - 20 Nov 2026
Confirmed dates
€3,150.-Register
Online Live virtual classroom 16 Nov - 20 Nov 2026
Confirmed dates
€1,250.-Register
Rome 7 Dec - 11 Dec 2026
Confirmed dates
€2,450.-Register
Online Live virtual classroom 7 Dec - 11 Dec 2026
Confirmed dates
€1,250.-Register
Amsterdam 11 Jan - 15 Jan 2027
Confirmed dates
€2,540.-Register
Online Live virtual classroom 11 Jan - 15 Jan 2027
Confirmed dates
€1,250.-Register
Barcelona 25 Jan - 29 Jan 2027
Confirmed dates
€2,840.-Register
Online Live virtual classroom 25 Jan - 29 Jan 2027
Confirmed dates
€1,250.-Register
Paris 15 Feb - 19 Feb 2027
Confirmed dates
€2,860.-Register
Online Live virtual classroom 15 Feb - 19 Feb 2027
Confirmed dates
€1,250.-Register
Vienna 8 Mar - 12 Mar 2027
Confirmed dates
€2,940.-Register
Online Live virtual classroom 8 Mar - 12 Mar 2027
Confirmed dates
€1,250.-Register
Cape Town 29 Mar - 2 Apr 2027
Confirmed dates
€1,890.-Register
Online Live virtual classroom 29 Mar - 2 Apr 2027
Confirmed dates
€1,250.-Register
Kuala Lumpur 19 Apr - 23 Apr 2027
Confirmed dates
€1,450.-Register
Online Live virtual classroom 19 Apr - 23 Apr 2027
Confirmed dates
€1,250.-Register
London 3 May - 7 May 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 3 May - 7 May 2027
Confirmed dates
€1,250.-Register
Cape Town 24 May - 28 May 2027
Confirmed dates
€1,890.-Register
Online Live virtual classroom 24 May - 28 May 2027
Confirmed dates
€1,250.-Register
Barcelona 14 Jun - 18 Jun 2027
Confirmed dates
€2,840.-Register
Online Live virtual classroom 14 Jun - 18 Jun 2027
Confirmed dates
€1,250.-Register
Rome 5 Jul - 9 Jul 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 5 Jul - 9 Jul 2027
Confirmed dates
€1,250.-Register
Dubai 26 Jul - 30 Jul 2027
Confirmed dates
€3,150.-Register
Online Live virtual classroom 26 Jul - 30 Jul 2027
Confirmed dates
€1,250.-Register
Rome 9 Aug - 13 Aug 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 9 Aug - 13 Aug 2027
Confirmed dates
€1,250.-Register
Vienna 30 Aug - 3 Sept 2027
Confirmed dates
€2,940.-Register
Online Live virtual classroom 30 Aug - 3 Sept 2027
Confirmed dates
€1,250.-Register
Istanbul 20 Sept - 24 Sept 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 20 Sept - 24 Sept 2027
Confirmed dates
€1,250.-Register
Frankfurt 11 Oct - 15 Oct 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 11 Oct - 15 Oct 2027
Confirmed dates
€1,250.-Register
London 1 Nov - 5 Nov 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 1 Nov - 5 Nov 2027
Confirmed dates
€1,250.-Register
Dubai 15 Nov - 19 Nov 2027
Confirmed dates
€3,150.-Register
Online Live virtual classroom 15 Nov - 19 Nov 2027
Confirmed dates
€1,250.-Register
Cape Town 6 Dec - 10 Dec 2027
Confirmed dates
€1,890.-Register
Online Live virtual classroom 6 Dec - 10 Dec 2027
Confirmed dates
€1,250.-Register

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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