Customer data is scattered across websites, apps, CRM, call centres and stores, which makes consistent personalisation difficult. This course explains how customer data platforms unify customer profiles, how consent and privacy are managed, and how marketing and service teams use segments, journeys and real-time personalisation to improve engagement and revenue.
Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.
Personalisation done well increases conversion and loyalty; done badly it wastes budget or breaches trust. You will learn how to plan a customer data strategy that delivers value responsibly.
The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.
Platform demonstrations, data mapping exercises, segmentation workshops and case studies from retail, banking and telecoms.
By the end of this course, participants will be able to:
This course is suitable for:
Participants will develop competencies in:
A focused, practical outline with time to explore, apply and reflect.
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Confirmed dates accept registration requests. Tentative dates are enquiry only.
Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.
Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.
Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.
Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.
