Marketing & Communication

Email Marketing and Marketing Automation

Email and marketing automation remain among the highest-return digital channels. This course covers list building, segmentation, email design and copywriting, automated journeys, lead nurturing, personalisation, deliverability, testing, data protection compliance and measurement.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Well-designed automated programmes engage customers at the right time with relevant messages. This course helps you build effective email and automation programmes.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

The course uses campaign design exercises, journey mapping, testing workshops and platform demonstrations.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Build and grow compliant email lists
Segment audiences and personalise content
Write and design effective emails
Design automated customer journeys
Improve deliverability
Test and measure email performance

Target audience

Who should attend.

This course is suitable for:

Email and CRM marketers
Digital marketing managers
Marketing automation specialists
E-commerce managers
Small business owners

Target competencies

Capabilities you will build.

Participants will develop competencies in:

List building
Segmentation
Email copywriting
Journey automation
Deliverability
Testing and analytics

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Email Marketing Foundations

09:00–09:54Role of email
09:54–10:48Consent and data protection
10:48–11:00List building
11:00–11:30Coffee break
11:30–12:12List building (continued)
12:12–13:06Email strategy
13:06–14:00Exercise: Email audit

Day 2Content and Design

09:00–09:54Subject lines
09:54–10:48Copywriting
10:48–11:00Design and accessibility
11:00–11:30Coffee break
11:30–12:12Design and accessibility (continued)
12:12–13:06Calls to action
13:06–14:00Workshop: Email creation

Day 3Automation

09:00–09:54Marketing automation platforms
09:54–10:48Welcome and nurture journeys
10:48–11:00Triggered emails
11:00–11:30Coffee break
11:30–12:12Triggered emails (continued)
12:12–13:06Lead scoring
13:06–14:00Workshop: Journey design

Day 4Personalisation and Deliverability

09:00–09:54Dynamic content
09:54–10:48Segmentation
10:48–11:00Deliverability factors
11:00–11:30Coffee break
11:30–12:12Deliverability factors (continued)
12:12–13:06Authentication
13:06–14:00Case study: Deliverability fix

Day 5Testing and Measurement

09:00–09:54A/B testing
09:54–10:48Email metrics
10:48–11:00Attribution
11:00–11:30Coffee break
11:30–12:12Attribution (continued)
12:12–13:06Optimisation
13:06–14:00Capstone: Automation programme

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

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