Employer Branding and Recruitment Marketing

A strong employer brand reduces hiring costs and attracts better-fit candidates. This course gives you practical marketing techniques adapted for talent attraction.

• Difficulty translating subject knowledge into practical workplace decisions.
• Inconsistent approaches to the activities covered in the course outline.
• Lack of a structured plan for applying and reviewing new skills.

The course uses employer brand audits, EVP workshops, content creation exercises, channel planning and case studies.

By the end of this course, participants will be able to:

• Explain the role of employer branding in talent attraction
• Research and define an employee value proposition
• Create authentic employer brand messaging and content
• Plan recruitment marketing across digital and social channels
• Improve the candidate experience
• Measure employer brand and recruitment marketing performance

This course is suitable for:

• Talent acquisition professionals
• HR managers
• Employer brand and marketing specialists
• Internal communication professionals
• Recruitment agency staff

Participants will develop competencies in:

• EVP development
• Employer brand messaging
• Recruitment marketing
• Candidate experience
• Social recruiting
• Talent attraction metrics