Marketing & Communication

Influencer and Creator Marketing

Creators and influencers shape opinions in many markets, from consumer products to B2B services. This course covers influencer marketing: setting goals, finding and vetting creators, briefs and contracts, disclosure and regulation, campaign management, content rights and measuring results.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Influencer campaigns can build trust fast or damage brands. You will learn to run them professionally and responsibly.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Creator vetting exercises, brief writing, case studies of successful and failed campaigns and measurement workshops.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Set influencer marketing goals
Identify and vet suitable creators
Write briefs and agree contracts
Comply with disclosure rules
Manage campaigns and content rights
Measure influencer impact

Target audience

Who should attend.

This course is suitable for:

Marketing and social media managers
Brand managers
PR professionals
E-commerce marketers
Agency staff

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Creator selection
Brief writing
Compliance
Campaign management
Impact measurement

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Influencer Landscape

09:00–10:08Creator types
10:08–11:00Platforms
11:00–11:30Coffee break
11:30–11:45Platforms (continued)
11:45–12:53Opportunities and risks
12:53–14:00Exercise

Day 2Finding Creators

09:00–10:08Search tools
10:08–11:00Vetting audiences
11:00–11:30Coffee break
11:30–11:45Vetting audiences (continued)
11:45–12:53Brand fit
12:53–14:00Workshop

Day 3Briefs and Contracts

09:00–10:08Campaign briefs
10:08–11:00Fees and contracts
11:00–11:30Coffee break
11:30–11:45Fees and contracts (continued)
11:45–12:53Usage rights
12:53–14:00Exercise

Day 4Compliance and Management

09:00–10:08Disclosure rules
10:08–11:00Approvals
11:00–11:30Coffee break
11:30–11:45Approvals (continued)
11:45–12:53Crisis risks
12:53–14:00Case study

Day 5Measurement

09:00–10:08Reach and engagement
10:08–11:00Conversions
11:00–11:30Coffee break
11:30–11:45Conversions (continued)
11:45–12:53Long-term partnerships
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

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