Public Relations

Influencer Relations and Partnerships

Influencers and content creators can reach audiences that traditional media cannot. This course covers influencer strategy, identifying and vetting influencers, partnership models, briefing and contracts, disclosure rules, managing campaigns, measuring results and managing reputational risk.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Poorly chosen influencers can harm brands. You will learn to build credible, effective partnerships.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Influencer vetting exercises, brief and contract workshops, campaign planning and case studies.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Develop an influencer relations strategy
Identify and vet suitable influencers
Choose partnership models
Write briefs and agree contracts
Comply with disclosure rules
Measure results and manage risk

Target audience

Who should attend.

This course is suitable for:

PR and social media managers
Marketing and brand managers
Digital communication staff
Agency professionals
Content managers

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Strategy
Vetting
Briefing
Compliance
Measurement

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Influencer Landscape

09:00–10:08Influencer types
10:08–11:00Platforms
11:00–11:30Coffee break
11:30–11:45Platforms (continued)
11:45–12:53Case studies
12:53–14:00Exercise

Day 2Selection

09:00–10:08Audience fit
10:08–11:00Vetting
11:00–11:30Coffee break
11:30–11:45Vetting (continued)
11:45–12:53Authenticity checks
12:53–14:00Workshop

Day 3Partnerships

09:00–10:08Partnership models
10:08–11:00Briefs
11:00–11:30Coffee break
11:30–11:45Briefs (continued)
11:45–12:53Contracts
12:53–14:00Exercise

Day 4Compliance and Campaigns

09:00–10:08Disclosure rules
10:08–11:00Campaign management
11:00–11:30Coffee break
11:30–11:45Campaign management (continued)
11:45–12:53Content approval
12:53–14:00Case study

Day 5Measurement and Risk

09:00–10:08Metrics
10:08–11:00Reputational risk
11:00–11:30Coffee break
11:30–11:45Reputational risk (continued)
11:45–12:53Long-term relationships
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

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The full course agenda and dates are available above. Use the session links in Dates & venues to choose a session. Registration and quotation forms require JavaScript; you can also contact our learning team directly.