Public Relations

Launching Campaigns and Awareness Programmes

Awareness campaigns aim to change what people know, feel and do. This course covers campaign research, behavioural insights, objectives, target audiences, creative concepts, channel mix, partnerships, launch planning, monitoring and evaluating campaign impact.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Many awareness campaigns are seen but change nothing. You will learn to plan campaigns that shift behaviour.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Campaign planning workshops, creative brief writing, launch simulations and campaign case studies.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Research campaign issues and audiences
Apply behavioural insights
Set campaign objectives
Develop creative concepts and briefs
Plan channel mix and partnerships
Launch, monitor and evaluate campaigns

Target audience

Who should attend.

This course is suitable for:

PR and campaign managers
Government communication staff
NGO communication officers
Marketing professionals
Health promotion staff

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Campaign research
Behavioural insight
Creative briefing
Channel planning
Evaluation

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Campaign Foundations

09:00–10:08Campaign types
10:08–11:00Successful examples
11:00–11:30Coffee break
11:30–11:45Successful examples (continued)
11:45–12:53Planning model
12:53–14:00Exercise

Day 2Research and Insight

09:00–10:08Audience research
10:08–11:00Behavioural insights
11:00–11:30Coffee break
11:30–11:45Behavioural insights (continued)
11:45–12:53Barriers
12:53–14:00Workshop

Day 3Creative

09:00–10:08Concepts
10:08–11:00Creative briefs
11:00–11:30Coffee break
11:30–11:45Creative briefs (continued)
11:45–12:53Testing
12:53–14:00Exercise

Day 4Channels and Launch

09:00–10:08Channel mix
10:08–11:00Partners
11:00–11:30Coffee break
11:30–11:45Partners (continued)
11:45–12:53Launch plan
12:53–14:00Simulation

Day 5Evaluation

09:00–10:08Monitoring
10:08–11:00Outcome measurement
11:00–11:30Coffee break
11:30–11:45Outcome measurement (continued)
11:45–12:53Lessons
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

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The full course agenda and dates are available above. Use the session links in Dates & venues to choose a session. Registration and quotation forms require JavaScript; you can also contact our learning team directly.