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Leadership & Management

Leading with Purpose and Values

Employees and customers increasingly expect organisations to stand for something beyond profit. Purpose-driven leadership aligns people around a meaningful mission and shared values, improving engagement, decision-making and trust. This course helps leaders clarify personal and organisational purpose, translate values into everyday behaviours and decisions, and communicate purpose authentically.

5 days Classroom or live online English
Smart Horizon Certified - Global Leadership Consultants
Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF
Why attend

From knowledge to real-world impact.

Purpose statements are meaningless unless they guide real decisions. This course helps you lead in a way that connects people to purpose and makes values visible in daily work.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

  • Difficulty translating subject knowledge into practical workplace decisions.
  • Inconsistent approaches to the activities covered in the course outline.
  • Lack of a structured plan for applying and reviewing new skills.
Course methodology

How you will learn.

The course combines reflection exercises, case studies of purpose-driven organisations, values workshops, storytelling practice and action planning.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

  • Explain the business case for purpose-driven leadership
  • Clarify personal leadership purpose and values
  • Articulate organisational purpose in practical terms
  • Translate values into behaviours and decision criteria
  • Communicate purpose through storytelling
  • Align team goals and practices with purpose
Target audience

Who should attend.

This course is suitable for:

  • Senior leaders and managers
  • HR and culture professionals
  • Founders and business owners
  • Sustainability and corporate responsibility leaders
  • Team leaders
Target competencies

Capabilities you will build.

Participants will develop competencies in:

  • Purpose clarity
  • Values-based decision-making
  • Authentic leadership
  • Storytelling
  • Engagement
  • Alignment
Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Why Purpose Matters

  1. 09:00–09:54Purpose, mission, vision and values
  2. 09:54–10:48Evidence on purpose and performance
  3. 10:48–11:00Purpose-washing risks
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Purpose-washing risks (continued)
  6. 12:12–13:06Stakeholder expectations
  7. 13:06–14:00Exercise: Purpose assessment

Day 2Personal Purpose

  1. 09:00–09:54Reflecting on personal values
  2. 09:54–10:48Defining leadership purpose
  3. 10:48–11:00Strengths and motivations
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Strengths and motivations (continued)
  6. 12:12–13:06Consistency between values and actions
  7. 13:06–14:00Workshop: Personal purpose statement

Day 3Organisational Purpose and Values

  1. 09:00–09:54Defining or refreshing organisational purpose
  2. 09:54–10:48Values as behaviours
  3. 10:48–11:00Values in hiring, recognition and promotion
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Values in hiring, recognition and promotion (continued)
  6. 12:12–13:06Values-based decision criteria
  7. 13:06–14:00Case study: A purpose-driven company

Day 4Communicating Purpose

  1. 09:00–09:54Storytelling techniques
  2. 09:54–10:48Connecting individual roles to purpose
  3. 10:48–11:00Leader visibility and consistency
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Leader visibility and consistency (continued)
  6. 12:12–13:06Handling scepticism
  7. 13:06–14:00Practice: Purpose story

Day 5Living Purpose Every Day

  1. 09:00–09:54Purpose in strategy and priorities
  2. 09:54–10:48Team rituals and practices
  3. 10:48–11:00Measuring alignment
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Measuring alignment (continued)
  6. 12:12–13:06Handling value conflicts
  7. 13:06–14:00Capstone: Purpose-led leadership plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Cape Town 9 Nov - 13 Nov 2026
Confirmed dates
€1,890.-Register
Online Live virtual classroom 9 Nov - 13 Nov 2026
Confirmed dates
€1,250.-Register
Singapore 16 Nov - 20 Nov 2026
Confirmed dates
€2,820.-Register
Online Live virtual classroom 16 Nov - 20 Nov 2026
Confirmed dates
€1,250.-Register
London 7 Dec - 11 Dec 2026
Confirmed dates
€2,450.-Register
Online Live virtual classroom 7 Dec - 11 Dec 2026
Confirmed dates
€1,250.-Register
Dubai 14 Dec - 18 Dec 2026
Confirmed dates
€3,150.-Register
Online Live virtual classroom 14 Dec - 18 Dec 2026
Confirmed dates
€1,250.-Register
Frankfurt 4 Jan - 8 Jan 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 4 Jan - 8 Jan 2027
Confirmed dates
€1,250.-Register
Kuala Lumpur 18 Jan - 22 Jan 2027
Confirmed dates
€1,450.-Register
Online Live virtual classroom 18 Jan - 22 Jan 2027
Confirmed dates
€1,250.-Register
Paris 1 Feb - 5 Feb 2027
Confirmed dates
€2,860.-Register
Online Live virtual classroom 1 Feb - 5 Feb 2027
Confirmed dates
€1,250.-Register
Barcelona 8 Feb - 12 Feb 2027
Confirmed dates
€2,840.-Register
Online Live virtual classroom 8 Feb - 12 Feb 2027
Confirmed dates
€1,250.-Register
Istanbul 15 Feb - 19 Feb 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 15 Feb - 19 Feb 2027
Confirmed dates
€1,250.-Register
Amsterdam 1 Mar - 5 Mar 2027
Confirmed dates
€2,540.-Register
Online Live virtual classroom 1 Mar - 5 Mar 2027
Confirmed dates
€1,250.-Register
Singapore 15 Mar - 19 Mar 2027
Confirmed dates
€2,820.-Register
Online Live virtual classroom 15 Mar - 19 Mar 2027
Confirmed dates
€1,250.-Register
London 5 Apr - 9 Apr 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 5 Apr - 9 Apr 2027
Confirmed dates
€1,250.-Register
Rome 12 Apr - 16 Apr 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 12 Apr - 16 Apr 2027
Confirmed dates
€1,250.-Register
Dubai 19 Apr - 23 Apr 2027
Confirmed dates
€3,150.-Register
Online Live virtual classroom 19 Apr - 23 Apr 2027
Confirmed dates
€1,250.-Register
Frankfurt 3 May - 7 May 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 3 May - 7 May 2027
Confirmed dates
€1,250.-Register
Kuala Lumpur 17 May - 21 May 2027
Confirmed dates
€1,450.-Register
Online Live virtual classroom 17 May - 21 May 2027
Confirmed dates
€1,250.-Register
Vienna 31 May - 4 Jun 2027
Confirmed dates
€2,940.-Register
Online Live virtual classroom 31 May - 4 Jun 2027
Confirmed dates
€1,250.-Register
Paris 7 Jun - 11 Jun 2027
Confirmed dates
€2,860.-Register
Online Live virtual classroom 7 Jun - 11 Jun 2027
Confirmed dates
€1,250.-Register
Istanbul 21 Jun - 25 Jun 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 21 Jun - 25 Jun 2027
Confirmed dates
€1,250.-Register
Amsterdam 5 Jul - 9 Jul 2027
Confirmed dates
€2,540.-Register
Online Live virtual classroom 5 Jul - 9 Jul 2027
Confirmed dates
€1,250.-Register
Singapore 19 Jul - 23 Jul 2027
Confirmed dates
€2,820.-Register
Online Live virtual classroom 19 Jul - 23 Jul 2027
Confirmed dates
€1,250.-Register
London 2 Aug - 6 Aug 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 2 Aug - 6 Aug 2027
Confirmed dates
€1,250.-Register
Cape Town 9 Aug - 13 Aug 2027
Confirmed dates
€1,890.-Register
Online Live virtual classroom 9 Aug - 13 Aug 2027
Confirmed dates
€1,250.-Register
Dubai 16 Aug - 20 Aug 2027
Confirmed dates
€3,150.-Register
Online Live virtual classroom 16 Aug - 20 Aug 2027
Confirmed dates
€1,250.-Register
Frankfurt 6 Sept - 10 Sept 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 6 Sept - 10 Sept 2027
Confirmed dates
€1,250.-Register
Kuala Lumpur 20 Sept - 24 Sept 2027
Confirmed dates
€1,450.-Register
Online Live virtual classroom 20 Sept - 24 Sept 2027
Confirmed dates
€1,250.-Register
Paris 4 Oct - 8 Oct 2027
Confirmed dates
€2,860.-Register
Online Live virtual classroom 4 Oct - 8 Oct 2027
Confirmed dates
€1,250.-Register
Rome 11 Oct - 15 Oct 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 11 Oct - 15 Oct 2027
Confirmed dates
€1,250.-Register
Istanbul 18 Oct - 22 Oct 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 18 Oct - 22 Oct 2027
Confirmed dates
€1,250.-Register
Amsterdam 1 Nov - 5 Nov 2027
Confirmed dates
€2,540.-Register
Online Live virtual classroom 1 Nov - 5 Nov 2027
Confirmed dates
€1,250.-Register
Singapore 15 Nov - 19 Nov 2027
Confirmed dates
€2,820.-Register
Online Live virtual classroom 15 Nov - 19 Nov 2027
Confirmed dates
€1,250.-Register
London 6 Dec - 10 Dec 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 6 Dec - 10 Dec 2027
Confirmed dates
€1,250.-Register
Dubai 13 Dec - 17 Dec 2027
Confirmed dates
€3,150.-Register
Online Live virtual classroom 13 Dec - 17 Dec 2027
Confirmed dates
€1,250.-Register

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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