Marketing & Communication

LinkedIn Strategy for Companies and Executives

LinkedIn is the leading platform for professional reputation, recruitment and B2B marketing. This course teaches how organisations and executives can use LinkedIn strategically: company page optimisation, content planning, executive profiles and thought leadership, employee advocacy, paid campaigns and analytics.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

A strong LinkedIn presence builds credibility with clients, partners and talent. You will learn a practical strategy for both company and personal profiles.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Profile and page reviews, content planning workshops, campaign setup demonstrations and analytics exercises.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Optimise company pages and executive profiles
Plan engaging professional content
Build executive thought leadership
Run employee advocacy programmes
Use LinkedIn advertising effectively
Measure LinkedIn performance

Target audience

Who should attend.

This course is suitable for:

Marketing and communication managers
Executives and business leaders
HR and employer branding teams
Business development professionals
Consultants and independent professionals

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Profile optimisation
Content planning
Thought leadership
Advocacy
Campaign analytics

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1LinkedIn Strategy

09:00–10:08Platform audience
10:08–11:00Goals for companies and leaders
11:00–11:30Coffee break
11:30–11:45Goals for companies and leaders (continued)
11:45–12:53Audit
12:53–14:00Exercise

Day 2Pages and Profiles

09:00–10:08Company page optimisation
10:08–11:00Executive profiles
11:00–11:30Coffee break
11:30–11:45Executive profiles (continued)
11:45–12:53Personal brand
12:53–14:00Workshop

Day 3Content

09:00–10:08Content formats
10:08–11:00Posting rhythm
11:00–11:30Coffee break
11:30–11:45Posting rhythm (continued)
11:45–12:53Engagement
12:53–14:00Exercise

Day 4Advocacy and Advertising

09:00–10:08Employee advocacy
10:08–11:00Sponsored content
11:00–11:30Coffee break
11:30–11:45Sponsored content (continued)
11:45–12:53Lead generation forms
12:53–14:00Demonstration

Day 5Analytics

09:00–10:08Key metrics
10:08–11:00Reporting
11:00–11:30Coffee break
11:30–11:45Reporting (continued)
11:45–12:53Strategy refinement
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

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