Marketing & Communication

Marketing Leadership and Team Management

Marketing leaders manage diverse specialists, agencies and budgets while proving value to the business. This course develops marketing leadership: building marketing team structures and skills, managing agencies, budgeting, working with sales and executives, marketing operations and leading marketing transformation.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Great marketers do not automatically become great marketing leaders. You will learn the management side of leading marketing.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Team design workshops, agency management case studies, budget exercises and leadership discussions.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Design marketing team structures and roles
Develop marketing capabilities and skills
Select and manage agencies
Plan and defend marketing budgets
Align marketing with sales and leadership
Lead marketing transformation

Target audience

Who should attend.

This course is suitable for:

Marketing managers and directors
Heads of communication
Brand and digital leaders
Marketing team leaders
Business owners

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Team design
Capability development
Agency management
Budget leadership
Stakeholder alignment

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Marketing Leadership

09:00–10:08Role of marketing leaders
10:08–11:00Marketing in the organisation
11:00–11:30Coffee break
11:30–11:45Marketing in the organisation (continued)
11:45–12:53Self-assessment
12:53–14:00Exercise

Day 2Team and Skills

09:00–10:08Team structures
10:08–11:00Skills frameworks
11:00–11:30Coffee break
11:30–11:45Skills frameworks (continued)
11:45–12:53Hiring and development
12:53–14:00Workshop

Day 3Agencies

09:00–10:08Agency models
10:08–11:00Briefing and evaluation
11:00–11:30Coffee break
11:30–11:45Briefing and evaluation (continued)
11:45–12:53Relationships
12:53–14:00Case study

Day 4Budgets and Alignment

09:00–10:08Budget planning
10:08–11:00Sales alignment
11:00–11:30Coffee break
11:30–11:45Sales alignment (continued)
11:45–12:53Executive reporting
12:53–14:00Exercise

Day 5Transformation

09:00–10:08Marketing operations
10:08–11:00Technology
11:00–11:30Coffee break
11:30–11:45Technology (continued)
11:45–12:53Change leadership
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

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The full course agenda and dates are available above. Use the session links in Dates & venues to choose a session. Registration and quotation forms require JavaScript; you can also contact our learning team directly.