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Public Relations

Media Training for Executives

Executives represent their organisations in interviews, press conferences and public events. This course prepares leaders to communicate key messages confidently, handle difficult questions, perform in different media formats and avoid common pitfalls, with realistic recorded interview practice.

5 days Classroom or live online English
Smart Horizon Certified - Global Leadership Consultants
Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF
Why attend

From knowledge to real-world impact.

A poor interview can damage reputation within minutes. This course helps you communicate clearly and credibly under media pressure.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

  • Difficulty translating subject knowledge into practical workplace decisions.
  • Inconsistent approaches to the activities covered in the course outline.
  • Lack of a structured plan for applying and reviewing new skills.
Course methodology

How you will learn.

The course is highly practical, with recorded mock interviews, playback and feedback, message development and scenario practice.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

  • Understand how media work and what journalists need
  • Develop clear key messages
  • Handle difficult and hostile questions
  • Perform in television, radio, print and online interviews
  • Manage press conferences and statements
  • Communicate effectively during crises
Target audience

Who should attend.

This course is suitable for:

  • Senior executives and spokespeople
  • Communications and PR professionals
  • Subject matter experts
  • Public sector leaders
  • Business owners
Target competencies

Capabilities you will build.

Participants will develop competencies in:

  • Message development
  • Interview technique
  • Bridging
  • Body language
  • Crisis interviews
  • Media relations
Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Understanding the Media

  1. 09:00–09:54How newsrooms work
  2. 09:54–10:48What makes news
  3. 10:48–11:00Journalist expectations
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Journalist expectations (continued)
  6. 12:12–13:06Interview types
  7. 13:06–14:00Exercise: Media analysis

Day 2Key Messages

  1. 09:00–09:54Message development
  2. 09:54–10:48Proof points
  3. 10:48–11:00Soundbites
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Soundbites (continued)
  6. 12:12–13:06Audience focus
  7. 13:06–14:00Workshop: Message house

Day 3Interview Technique

  1. 09:00–09:54Bridging and blocking
  2. 09:54–10:48Difficult questions
  3. 10:48–11:00Body language and voice
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Body language and voice (continued)
  6. 12:12–13:06Avoiding pitfalls
  7. 13:06–14:00Practice: Recorded interviews

Day 4Formats

  1. 09:00–09:54Television and radio
  2. 09:54–10:48Print and online
  3. 10:48–11:00Podcasts and video
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Podcasts and video (continued)
  6. 12:12–13:06Press conferences
  7. 13:06–14:00Practice: Format-specific interviews

Day 5Crisis Media

  1. 09:00–09:54Crisis interview principles
  2. 09:54–10:48Holding statements
  3. 10:48–11:00Apologies
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Apologies (continued)
  6. 12:12–13:06Ongoing media management
  7. 13:06–14:00Capstone: Crisis interview simulation

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Vienna 9 Nov - 13 Nov 2026
Confirmed dates
€2,940.-Register
Online Live virtual classroom 9 Nov - 13 Nov 2026
Confirmed dates
€1,250.-Register
Kuala Lumpur 16 Nov - 20 Nov 2026
Confirmed dates
€1,450.-Register
Online Live virtual classroom 16 Nov - 20 Nov 2026
Confirmed dates
€1,250.-Register
Paris 7 Dec - 11 Dec 2026
Confirmed dates
€2,860.-Register
Online Live virtual classroom 7 Dec - 11 Dec 2026
Confirmed dates
€1,250.-Register
Istanbul 14 Dec - 18 Dec 2026
Confirmed dates
€2,650.-Register
Online Live virtual classroom 14 Dec - 18 Dec 2026
Confirmed dates
€1,250.-Register
Amsterdam 4 Jan - 8 Jan 2027
Confirmed dates
€2,540.-Register
Online Live virtual classroom 4 Jan - 8 Jan 2027
Confirmed dates
€1,250.-Register
Singapore 18 Jan - 22 Jan 2027
Confirmed dates
€2,820.-Register
Online Live virtual classroom 18 Jan - 22 Jan 2027
Confirmed dates
€1,250.-Register
London 1 Feb - 5 Feb 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 1 Feb - 5 Feb 2027
Confirmed dates
€1,250.-Register
Cape Town 8 Feb - 12 Feb 2027
Confirmed dates
€1,890.-Register
Online Live virtual classroom 8 Feb - 12 Feb 2027
Confirmed dates
€1,250.-Register
Dubai 15 Feb - 19 Feb 2027
Confirmed dates
€3,150.-Register
Online Live virtual classroom 15 Feb - 19 Feb 2027
Confirmed dates
€1,250.-Register
Frankfurt 1 Mar - 5 Mar 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 1 Mar - 5 Mar 2027
Confirmed dates
€1,250.-Register
Kuala Lumpur 15 Mar - 19 Mar 2027
Confirmed dates
€1,450.-Register
Online Live virtual classroom 15 Mar - 19 Mar 2027
Confirmed dates
€1,250.-Register
Paris 5 Apr - 9 Apr 2027
Confirmed dates
€2,860.-Register
Online Live virtual classroom 5 Apr - 9 Apr 2027
Confirmed dates
€1,250.-Register
Rome 12 Apr - 16 Apr 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 12 Apr - 16 Apr 2027
Confirmed dates
€1,250.-Register
Istanbul 19 Apr - 23 Apr 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 19 Apr - 23 Apr 2027
Confirmed dates
€1,250.-Register
Amsterdam 3 May - 7 May 2027
Confirmed dates
€2,540.-Register
Online Live virtual classroom 3 May - 7 May 2027
Confirmed dates
€1,250.-Register
Singapore 17 May - 21 May 2027
Confirmed dates
€2,820.-Register
Online Live virtual classroom 17 May - 21 May 2027
Confirmed dates
€1,250.-Register
London 7 Jun - 11 Jun 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 7 Jun - 11 Jun 2027
Confirmed dates
€1,250.-Register
Barcelona 14 Jun - 18 Jun 2027
Confirmed dates
€2,840.-Register
Online Live virtual classroom 14 Jun - 18 Jun 2027
Confirmed dates
€1,250.-Register
Dubai 21 Jun - 25 Jun 2027
Confirmed dates
€3,150.-Register
Online Live virtual classroom 21 Jun - 25 Jun 2027
Confirmed dates
€1,250.-Register
Frankfurt 5 Jul - 9 Jul 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 5 Jul - 9 Jul 2027
Confirmed dates
€1,250.-Register
Kuala Lumpur 19 Jul - 23 Jul 2027
Confirmed dates
€1,450.-Register
Online Live virtual classroom 19 Jul - 23 Jul 2027
Confirmed dates
€1,250.-Register
Paris 2 Aug - 6 Aug 2027
Confirmed dates
€2,860.-Register
Online Live virtual classroom 2 Aug - 6 Aug 2027
Confirmed dates
€1,250.-Register
Istanbul 16 Aug - 20 Aug 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 16 Aug - 20 Aug 2027
Confirmed dates
€1,250.-Register
Cape Town 23 Aug - 27 Aug 2027
Confirmed dates
€1,890.-Register
Online Live virtual classroom 23 Aug - 27 Aug 2027
Confirmed dates
€1,250.-Register
Amsterdam 6 Sept - 10 Sept 2027
Confirmed dates
€2,540.-Register
Online Live virtual classroom 6 Sept - 10 Sept 2027
Confirmed dates
€1,250.-Register
Singapore 20 Sept - 24 Sept 2027
Confirmed dates
€2,820.-Register
Online Live virtual classroom 20 Sept - 24 Sept 2027
Confirmed dates
€1,250.-Register
London 4 Oct - 8 Oct 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 4 Oct - 8 Oct 2027
Confirmed dates
€1,250.-Register
Rome 11 Oct - 15 Oct 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 11 Oct - 15 Oct 2027
Confirmed dates
€1,250.-Register
Dubai 18 Oct - 22 Oct 2027
Confirmed dates
€3,150.-Register
Online Live virtual classroom 18 Oct - 22 Oct 2027
Confirmed dates
€1,250.-Register
Frankfurt 1 Nov - 5 Nov 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 1 Nov - 5 Nov 2027
Confirmed dates
€1,250.-Register
Kuala Lumpur 15 Nov - 19 Nov 2027
Confirmed dates
€1,450.-Register
Online Live virtual classroom 15 Nov - 19 Nov 2027
Confirmed dates
€1,250.-Register
Paris 6 Dec - 10 Dec 2027
Confirmed dates
€2,860.-Register
Online Live virtual classroom 6 Dec - 10 Dec 2027
Confirmed dates
€1,250.-Register
Istanbul 13 Dec - 17 Dec 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 13 Dec - 17 Dec 2027
Confirmed dates
€1,250.-Register

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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