Public Relations

Parliamentary and Ministerial Engagement

Organisations that engage effectively with parliaments, ministers and senior officials can shape policy and protect their interests. This course covers how legislative and executive processes work, mapping political stakeholders, preparing briefings, meetings with officials, giving evidence to committees and ethical, transparent engagement.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Policy decisions affect organisations deeply, yet many engage too late or poorly. You will learn to engage early and credibly.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Political mapping, briefing writing, mock committee hearings and case studies.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Explain legislative and executive decision processes
Map political and official stakeholders
Write effective policy briefings
Prepare for meetings with ministers and officials
Give evidence to committees
Engage ethically and transparently

Target audience

Who should attend.

This course is suitable for:

Government relations managers
Public affairs professionals
Senior executives
Policy advisors
Communication directors

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Political mapping
Briefing writing
Meeting preparation
Evidence giving
Ethical engagement

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Policy Processes

09:00–10:08Legislative process
10:08–11:00Executive decisions
11:00–11:30Coffee break
11:30–11:45Executive decisions (continued)
11:45–12:53Timing
12:53–14:00Exercise

Day 2Stakeholder Mapping

09:00–10:08Political mapping
10:08–11:00Officials
11:00–11:30Coffee break
11:30–11:45Officials (continued)
11:45–12:53Influencers
12:53–14:00Workshop

Day 3Briefings

09:00–10:08Policy briefs
10:08–11:00Asks and evidence
11:00–11:30Coffee break
11:30–11:45Asks and evidence (continued)
11:45–12:53Formats
12:53–14:00Writing practice

Day 4Meetings and Hearings

09:00–10:08Ministerial meetings
10:08–11:00Committee evidence
11:00–11:30Coffee break
11:30–11:45Committee evidence (continued)
11:45–12:53Follow-up
12:53–14:00Mock hearing

Day 5Ethics and Strategy

09:00–10:08Transparency rules
10:08–11:00Lobbying codes
11:00–11:30Coffee break
11:30–11:45Lobbying codes (continued)
11:45–12:53Engagement plan
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

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