Marketing & Communication

Personal Branding and LinkedIn for Professionals

A strong professional brand opens doors to career opportunities, clients and partnerships. This course helps professionals define their brand, optimise their LinkedIn profile, create valuable content, build networks, engage authentically and use LinkedIn for business development.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Decision-makers often research people online before meeting them. This course helps you present your expertise credibly and build influence.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

The course is practical, with profile reviews, content creation exercises, networking plans and peer feedback.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Define a personal brand and value proposition
Optimise a LinkedIn profile
Create and share valuable content
Build and engage professional networks
Use LinkedIn for business development ethically
Measure and sustain personal brand activity

Target audience

Who should attend.

This course is suitable for:

Professionals and managers
Consultants and advisers
Sales and business development professionals
Job seekers and career changers
Entrepreneurs

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Personal branding
Profile optimisation
Content creation
Networking
Social selling
Online reputation

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Personal Brand

09:00–09:54Why personal brand matters
09:54–10:48Strengths and values
10:48–11:00Value proposition
11:00–11:30Coffee break
11:30–12:12Value proposition (continued)
12:12–13:06Audience
13:06–14:00Exercise: Brand statement

Day 2LinkedIn Profile

09:00–09:54Profile elements
09:54–10:48Headline and summary
10:48–11:00Experience and recommendations
11:00–11:30Coffee break
11:30–12:12Experience and recommendations (continued)
12:12–13:06Visibility settings
13:06–14:00Lab: Profile rewrite

Day 3Content

09:00–09:54Content types
09:54–10:48Writing posts
10:48–11:00Sharing expertise
11:00–11:30Coffee break
11:30–12:12Sharing expertise (continued)
12:12–13:06Consistency
13:06–14:00Workshop: Content plan

Day 4Networking

09:00–09:54Building networks
09:54–10:48Engagement
10:48–11:00Groups and events
11:00–11:30Coffee break
11:30–12:12Groups and events (continued)
12:12–13:06Relationship building
13:06–14:00Exercise: Network plan

Day 5Business Development

09:00–09:54Social selling
09:54–10:48Ethical outreach
10:48–11:00Measuring results
11:00–11:30Coffee break
11:30–12:12Measuring results (continued)
12:12–13:06Maintaining your brand
13:06–14:00Capstone: Personal brand plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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