Public Relations

PR for Non-Profit Organisations

Non-profit organisations must raise awareness, attract supporters and maintain trust with limited budgets. This course covers non-profit communication strategy, storytelling for causes, media relations, digital and social media, supporter communication, fundraising communication, ethical communication and measuring impact.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Non-profits compete for attention and donations. You will learn cost-effective PR that builds support for your cause.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Cause storytelling workshops, low-budget campaign planning, media practice and case studies.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Develop a non-profit communication strategy
Tell compelling cause stories ethically
Gain media coverage on limited budgets
Use digital and social media effectively
Communicate with supporters and donors
Measure communication impact

Target audience

Who should attend.

This course is suitable for:

Non-profit communication officers
NGO managers
Fundraising staff
Volunteers in communication roles
Foundation staff

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Strategy
Cause storytelling
Media relations
Supporter communication
Impact measurement

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Non-Profit Communication

09:00–10:08Challenges
10:08–11:00Strategy
11:00–11:30Coffee break
11:30–11:45Strategy (continued)
11:45–12:53Case studies
12:53–14:00Exercise

Day 2Storytelling

09:00–10:08Cause stories
10:08–11:00Ethics and dignity
11:00–11:30Coffee break
11:30–11:45Ethics and dignity (continued)
11:45–12:53Beneficiary voices
12:53–14:00Workshop

Day 3Media and Digital

09:00–10:08Media relations
10:08–11:00Social media
11:00–11:30Coffee break
11:30–11:45Social media (continued)
11:45–12:53Low-budget tactics
12:53–14:00Exercise

Day 4Supporters

09:00–10:08Donor communication
10:08–11:00Fundraising appeals
11:00–11:30Coffee break
11:30–11:45Fundraising appeals (continued)
11:45–12:53Volunteers
12:53–14:00Workshop

Day 5Impact

09:00–10:08Measuring impact
10:08–11:00Reporting
11:00–11:30Coffee break
11:30–11:45Reporting (continued)
11:45–12:53Trust
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

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The full course agenda and dates are available above. Use the session links in Dates & venues to choose a session. Registration and quotation forms require JavaScript; you can also contact our learning team directly.