Marketing & Communication

Product Launch and Go-to-Market Strategy

Many products fail at launch because of unclear targeting, weak messaging or poor sales readiness. This course covers go-to-market strategy: market validation, target segments, positioning and messaging, pricing, channel strategy, launch planning, sales enablement and post-launch tracking.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

A strong launch accelerates adoption and revenue. You will learn a structured go-to-market process used by successful product teams.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Launch case studies, go-to-market canvas workshops, messaging exercises and launch plan presentations.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Validate market demand
Define target segments and positioning
Develop launch messaging
Choose pricing and channels
Plan launch activities and timelines
Enable sales and track adoption

Target audience

Who should attend.

This course is suitable for:

Product managers
Marketing managers
Business development leaders
Start-up founders
Sales managers

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Market validation
Positioning
Launch planning
Sales enablement
Adoption tracking

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Go-to-Market Foundations

09:00–10:08Why launches fail
10:08–11:00Go-to-market components
11:00–11:30Coffee break
11:30–11:45Go-to-market components (continued)
11:45–12:53Case study
12:53–14:00Exercise

Day 2Market and Positioning

09:00–10:08Validation
10:08–11:00Segments
11:00–11:30Coffee break
11:30–11:45Segments (continued)
11:45–12:53Positioning
12:53–14:00Workshop

Day 3Messaging and Pricing

09:00–10:08Message architecture
10:08–11:00Pricing decisions
11:00–11:30Coffee break
11:30–11:45Pricing decisions (continued)
11:45–12:53Offers
12:53–14:00Exercise

Day 4Channels and Launch Plan

09:00–10:08Channel strategy
10:08–11:00Launch timeline
11:00–11:30Coffee break
11:30–11:45Launch timeline (continued)
11:45–12:53Partners
12:53–14:00Workshop

Day 5Enablement and Tracking

09:00–10:08Sales enablement
10:08–11:00Launch metrics
11:00–11:30Coffee break
11:30–11:45Launch metrics (continued)
11:45–12:53Post-launch review
12:53–14:00Final presentations

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

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