Marketing & Communication

Retail Marketing and Visual Merchandising

In-store presentation influences what shoppers notice and buy. This course covers retail marketing and visual merchandising: shopper behaviour, store layout and zoning, displays and windows, planograms, signage and lighting, promotions in store, omnichannel retail and measuring store performance.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Small changes in store presentation can lift sales noticeably. You will learn principles used by leading retailers.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Store walk analysis, planogram exercises, display design workshops and case studies.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Understand shopper behaviour in stores
Plan store layouts and zones
Design effective displays and windows
Create and use planograms
Plan in-store promotions and signage
Measure store marketing performance

Target audience

Who should attend.

This course is suitable for:

Retail marketing managers
Visual merchandisers
Store managers
Brand managers working with retailers
Category managers

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Shopper insight
Layout planning
Display design
Planogram management
Performance measurement

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Shopper Behaviour

09:00–10:08How shoppers navigate stores
10:08–11:00Decision points
11:00–11:30Coffee break
11:30–11:45Decision points (continued)
11:45–12:53Observation
12:53–14:00Exercise

Day 2Layout

09:00–10:08Store zoning
10:08–11:00Traffic flow
11:00–11:30Coffee break
11:30–11:45Traffic flow (continued)
11:45–12:53Adjacencies
12:53–14:00Workshop

Day 3Displays

09:00–10:08Windows and displays
10:08–11:00Lighting and colour
11:00–11:30Coffee break
11:30–11:45Lighting and colour (continued)
11:45–12:53Signage
12:53–14:00Exercise

Day 4Planograms and Promotions

09:00–10:08Planograms
10:08–11:00Promotions in store
11:00–11:30Coffee break
11:30–11:45Promotions in store (continued)
11:45–12:53Compliance
12:53–14:00Case study

Day 5Measurement

09:00–10:08Sales per area
10:08–11:00Conversion
11:00–11:30Coffee break
11:30–11:45Conversion (continued)
11:45–12:53Omnichannel integration
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

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The full course agenda and dates are available above. Use the session links in Dates & venues to choose a session. Registration and quotation forms require JavaScript; you can also contact our learning team directly.