Search is changing as AI-powered engines and assistants generate answers rather than lists of links. This course covers classic search engine optimisation alongside generative engine optimisation, including technical SEO, content and structured data, authority and trust signals, AI visibility, local search and measurement.
Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.
Visibility in both search results and AI-generated answers is now essential for attracting customers. This course gives you practical techniques to improve both.
The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.
The course uses website audits, keyword and content exercises, structured data labs and AI visibility testing.
By the end of this course, participants will be able to:
This course is suitable for:
Participants will develop competencies in:
A focused, practical outline with time to explore, apply and reflect.
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Confirmed dates accept registration requests. Tentative dates are enquiry only.
Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.
Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.
Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.
Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.
