Social media is now central to brand building, customer engagement, recruitment and lead generation, but results depend on a clear strategy and disciplined measurement. This course shows professionals how to set social media objectives, select platforms, develop content and community strategies, run paid social campaigns, manage risk and measure results using analytics. Participants analyse real social media performance data and build a social media strategy and measurement framework for their organisation.
Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.
Posting regularly is not the same as having a strategy. This course helps you connect social media activity to business objectives, focus resources on the right platforms and content, and prove results with meaningful metrics rather than vanity numbers.
The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.
The programme combines strategy frameworks, platform demonstrations, content planning workshops, analytics exercises with real data, crisis scenario discussions and a capstone strategy presentation.
By the end of this course, participants will be able to:
This course is suitable for:
Participants will develop competencies in:
A focused, practical outline with time to explore, apply and reflect.
The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.
Confirmed dates accept registration requests. Tentative dates are enquiry only.
Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.
Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.
Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.
Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.
