A WORLD OF KNOWLEDGE. A NEW HORIZON.info@smart-horizon.eu
Public Relations

Speechwriting and Executive Communications

Executive speeches, presentations and messages shape how organisations are perceived. This course covers understanding the speaker and audience, structure, storytelling, rhetorical techniques, writing for the ear, executive messages and coaching speakers.

5 days Classroom or live online English
Smart Horizon Certified - Global Leadership Consultants
Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF
Why attend

From knowledge to real-world impact.

Memorable speeches inspire and persuade; forgettable ones waste opportunities. This course helps you write powerful executive communications.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

  • Difficulty translating subject knowledge into practical workplace decisions.
  • Inconsistent approaches to the activities covered in the course outline.
  • Lack of a structured plan for applying and reviewing new skills.
Course methodology

How you will learn.

The course uses writing workshops, speech analysis, rehearsal and feedback.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

  • Understand the speaker, audience and occasion
  • Structure speeches for impact
  • Use storytelling and rhetorical techniques
  • Write for spoken delivery
  • Draft executive messages and letters
  • Support speakers in rehearsal and delivery
Target audience

Who should attend.

This course is suitable for:

  • Speechwriters
  • Executive communications professionals
  • PR and corporate communication staff
  • Chiefs of staff
  • Senior leaders
Target competencies

Capabilities you will build.

Participants will develop competencies in:

  • Audience analysis
  • Speech structure
  • Storytelling
  • Rhetorical techniques
  • Executive writing
  • Speaker coaching
Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Executive Communication

  1. 09:00–09:54Role of executive communications
  2. 09:54–10:48Speaker voice
  3. 10:48–11:00Audience and occasion
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Audience and occasion (continued)
  6. 12:12–13:06Objectives
  7. 13:06–14:00Exercise: Speech analysis

Day 2Structure

  1. 09:00–09:54Openings and closings
  2. 09:54–10:48Message structure
  3. 10:48–11:00Transitions
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Transitions (continued)
  6. 12:12–13:06Length
  7. 13:06–14:00Workshop: Speech outline

Day 3Language and Story

  1. 09:00–09:54Storytelling
  2. 09:54–10:48Rhetorical devices
  3. 10:48–11:00Writing for the ear
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Writing for the ear (continued)
  6. 12:12–13:06Humour
  7. 13:06–14:00Exercise: Story development

Day 4Other Formats

  1. 09:00–09:54Town halls
  2. 09:54–10:48Internal messages
  3. 10:48–11:00Letters and op-eds
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Letters and op-eds (continued)
  6. 12:12–13:06Video scripts
  7. 13:06–14:00Workshop: Executive message

Day 5Delivery Support

  1. 09:00–09:54Rehearsal
  2. 09:54–10:48Speaker notes
  3. 10:48–11:00Feedback
  4. 11:00–11:30Coffee break
  5. 11:30–12:12Feedback (continued)
  6. 12:12–13:06Evaluation
  7. 13:06–14:00Capstone: Speech delivery

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Dubai 9 Nov - 13 Nov 2026
Confirmed dates
€3,150.-Register
Online Live virtual classroom 9 Nov - 13 Nov 2026
Confirmed dates
€1,250.-Register
Frankfurt 23 Nov - 27 Nov 2026
Confirmed dates
€2,650.-Register
Online Live virtual classroom 23 Nov - 27 Nov 2026
Confirmed dates
€1,250.-Register
Rome 30 Nov - 4 Dec 2026
Confirmed dates
€2,450.-Register
Online Live virtual classroom 30 Nov - 4 Dec 2026
Confirmed dates
€1,250.-Register
Kuala Lumpur 7 Dec - 11 Dec 2026
Confirmed dates
€1,450.-Register
Online Live virtual classroom 7 Dec - 11 Dec 2026
Confirmed dates
€1,250.-Register
Paris 14 Dec - 18 Dec 2026
Confirmed dates
€2,860.-Register
Online Live virtual classroom 14 Dec - 18 Dec 2026
Confirmed dates
€1,250.-Register
Istanbul 11 Jan - 15 Jan 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 11 Jan - 15 Jan 2027
Confirmed dates
€1,250.-Register
Amsterdam 25 Jan - 29 Jan 2027
Confirmed dates
€2,540.-Register
Online Live virtual classroom 25 Jan - 29 Jan 2027
Confirmed dates
€1,250.-Register
Singapore 8 Feb - 12 Feb 2027
Confirmed dates
€2,820.-Register
Online Live virtual classroom 8 Feb - 12 Feb 2027
Confirmed dates
€1,250.-Register
London 22 Feb - 26 Feb 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 22 Feb - 26 Feb 2027
Confirmed dates
€1,250.-Register
Barcelona 1 Mar - 5 Mar 2027
Confirmed dates
€2,840.-Register
Online Live virtual classroom 1 Mar - 5 Mar 2027
Confirmed dates
€1,250.-Register
Dubai 8 Mar - 12 Mar 2027
Confirmed dates
€3,150.-Register
Online Live virtual classroom 8 Mar - 12 Mar 2027
Confirmed dates
€1,250.-Register
Frankfurt 22 Mar - 26 Mar 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 22 Mar - 26 Mar 2027
Confirmed dates
€1,250.-Register
Kuala Lumpur 12 Apr - 16 Apr 2027
Confirmed dates
€1,450.-Register
Online Live virtual classroom 12 Apr - 16 Apr 2027
Confirmed dates
€1,250.-Register
Rome 19 Apr - 23 Apr 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 19 Apr - 23 Apr 2027
Confirmed dates
€1,250.-Register
Paris 26 Apr - 30 Apr 2027
Confirmed dates
€2,860.-Register
Online Live virtual classroom 26 Apr - 30 Apr 2027
Confirmed dates
€1,250.-Register
Istanbul 10 May - 14 May 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 10 May - 14 May 2027
Confirmed dates
€1,250.-Register
Amsterdam 24 May - 28 May 2027
Confirmed dates
€2,540.-Register
Online Live virtual classroom 24 May - 28 May 2027
Confirmed dates
€1,250.-Register
Singapore 14 Jun - 18 Jun 2027
Confirmed dates
€2,820.-Register
Online Live virtual classroom 14 Jun - 18 Jun 2027
Confirmed dates
€1,250.-Register
London 21 Jun - 25 Jun 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 21 Jun - 25 Jun 2027
Confirmed dates
€1,250.-Register
Cape Town 28 Jun - 2 Jul 2027
Confirmed dates
€1,890.-Register
Online Live virtual classroom 28 Jun - 2 Jul 2027
Confirmed dates
€1,250.-Register
Dubai 12 Jul - 16 Jul 2027
Confirmed dates
€3,150.-Register
Online Live virtual classroom 12 Jul - 16 Jul 2027
Confirmed dates
€1,250.-Register
Frankfurt 26 Jul - 30 Jul 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 26 Jul - 30 Jul 2027
Confirmed dates
€1,250.-Register
Kuala Lumpur 9 Aug - 13 Aug 2027
Confirmed dates
€1,450.-Register
Online Live virtual classroom 9 Aug - 13 Aug 2027
Confirmed dates
€1,250.-Register
Paris 23 Aug - 27 Aug 2027
Confirmed dates
€2,860.-Register
Online Live virtual classroom 23 Aug - 27 Aug 2027
Confirmed dates
€1,250.-Register
Vienna 30 Aug - 3 Sept 2027
Confirmed dates
€2,940.-Register
Online Live virtual classroom 30 Aug - 3 Sept 2027
Confirmed dates
€1,250.-Register
Istanbul 13 Sept - 17 Sept 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 13 Sept - 17 Sept 2027
Confirmed dates
€1,250.-Register
Amsterdam 20 Sept - 24 Sept 2027
Confirmed dates
€2,540.-Register
Online Live virtual classroom 20 Sept - 24 Sept 2027
Confirmed dates
€1,250.-Register
Singapore 11 Oct - 15 Oct 2027
Confirmed dates
€2,820.-Register
Online Live virtual classroom 11 Oct - 15 Oct 2027
Confirmed dates
€1,250.-Register
Cape Town 18 Oct - 22 Oct 2027
Confirmed dates
€1,890.-Register
Online Live virtual classroom 18 Oct - 22 Oct 2027
Confirmed dates
€1,250.-Register
London 25 Oct - 29 Oct 2027
Confirmed dates
€2,450.-Register
Online Live virtual classroom 25 Oct - 29 Oct 2027
Confirmed dates
€1,250.-Register
Dubai 8 Nov - 12 Nov 2027
Confirmed dates
€3,150.-Register
Online Live virtual classroom 8 Nov - 12 Nov 2027
Confirmed dates
€1,250.-Register
Frankfurt 22 Nov - 26 Nov 2027
Confirmed dates
€2,650.-Register
Online Live virtual classroom 22 Nov - 26 Nov 2027
Confirmed dates
€1,250.-Register
Kuala Lumpur 6 Dec - 10 Dec 2027
Confirmed dates
€1,450.-Register
Online Live virtual classroom 6 Dec - 10 Dec 2027
Confirmed dates
€1,250.-Register
Paris 13 Dec - 17 Dec 2027
Confirmed dates
€2,860.-Register
Online Live virtual classroom 13 Dec - 17 Dec 2027
Confirmed dates
€1,250.-Register

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

All courses
Your next chapter starts here

Enquire about this course.

Send your selected programme and session to our learning team.

Your email app opens a draft. Nothing is sent until you send that email; no booking is created.