Public Relations

Speechwriting for Executives

A powerful speech can inspire employees, persuade stakeholders and define a leader’s reputation. This course covers speechwriting: understanding the speaker and audience, structure, storytelling, rhetorical devices, writing for the ear, collaborating with executives, adapting speeches for different occasions and rehearsal support.

5 days Classroom or live online English

Smart Horizon Certified - Global Leadership Consultants

Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

Executives need speeches that sound like them and move audiences. You will learn to write them.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Speech analysis, writing workshops, read-aloud sessions, feedback and case studies.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Understand speaker voice and audience needs
Structure speeches for impact
Use storytelling and rhetorical devices
Write for listening rather than reading
Collaborate with executives effectively
Adapt speeches for different occasions

Target audience

Who should attend.

This course is suitable for:

Speechwriters
Communication managers
Executive office staff
PR professionals
Policy advisors

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Audience analysis
Speech structure
Storytelling
Rhetoric
Executive collaboration

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Speech Fundamentals

09:00–10:08Purpose
10:08–11:00Speaker voice
11:00–11:30Coffee break
11:30–11:45Speaker voice (continued)
11:45–12:53Audience
12:53–14:00Exercise

Day 2Structure

09:00–10:08Openings
10:08–11:00Body
11:00–11:30Coffee break
11:30–11:45Body (continued)
11:45–12:53Closings
12:53–14:00Workshop

Day 3Language

09:00–10:08Writing for the ear
10:08–11:00Rhetorical devices
11:00–11:30Coffee break
11:30–11:45Rhetorical devices (continued)
11:45–12:53Stories
12:53–14:00Writing practice

Day 4Occasions

09:00–10:08Keynotes
10:08–11:00Ceremonies
11:00–11:30Coffee break
11:30–11:45Ceremonies (continued)
11:45–12:53Internal speeches
12:53–14:00Exercise

Day 5Working with Executives

09:00–10:08Briefing
10:08–11:00Drafts and feedback
11:00–11:30Coffee break
11:30–11:45Drafts and feedback (continued)
11:45–12:53Rehearsal
12:53–14:00Action plan

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

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