Marketing & Communication

Video Marketing and Storytelling

Video is now the most engaging content format across social media, websites and internal channels. This course teaches video marketing: storytelling structures, planning and scripting, low-budget production with smartphones, editing basics, platform-specific formats, distribution and measuring video performance.

5 days Classroom or live online English

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Take the course details with you.

Download the full standard outline: why attend, methodology, objectives, audience, competencies, the daily outline and current plans.

Download course PDF

Why attend

From knowledge to real-world impact.

You do not need a big budget to create effective video. You will learn to plan and produce short videos that people watch.

Workplace challenges

Professional Problems This Course Is Designed to Solve

The programme explores practical approaches to the following challenges. Results depend on how the learning is applied in your organisation.

Difficulty translating subject knowledge into practical workplace decisions.
Inconsistent approaches to the activities covered in the course outline.
Lack of a structured plan for applying and reviewing new skills.

Course methodology

How you will learn.

Scriptwriting exercises, smartphone filming practice, editing demonstrations and performance review.

Course objectives

What you'll take away.

By the end of this course, participants will be able to:

Plan video content aligned to goals
Apply storytelling structures
Write scripts and storyboards
Film good-quality video on a budget
Edit and adapt videos for platforms
Measure video performance

Target audience

Who should attend.

This course is suitable for:

Marketing and communication staff
Social media managers
Content creators
Internal communication teams
Small business owners

Target competencies

Capabilities you will build.

Participants will develop competencies in:

Storytelling
Scriptwriting
Video production
Editing
Video analytics

Course outline

Your learning journey.

A focused, practical outline with time to explore, apply and reflect.

Day 1Video Strategy

09:00–10:08Why video
10:08–11:00Formats and platforms
11:00–11:30Coffee break
11:30–11:45Formats and platforms (continued)
11:45–12:53Goals
12:53–14:00Exercise

Day 2Storytelling

09:00–10:08Story structures
10:08–11:00Hooks
11:00–11:30Coffee break
11:30–11:45Hooks (continued)
11:45–12:53Scripts and storyboards
12:53–14:00Workshop

Day 3Production

09:00–10:08Smartphone filming
10:08–11:00Light and sound
11:00–11:30Coffee break
11:30–11:45Light and sound (continued)
11:45–12:53Interviews
12:53–14:00Practice

Day 4Editing and Formats

09:00–10:08Editing basics
10:08–11:00Subtitles
11:00–11:30Coffee break
11:30–11:45Subtitles (continued)
11:45–12:53Platform formats
12:53–14:00Hands-on

Day 5Distribution and Measurement

09:00–10:08Publishing
10:08–11:00Metrics
11:00–11:30Coffee break
11:30–11:45Metrics (continued)
11:45–12:53Improving content
12:53–14:00Final video

The timings provided are estimates and may vary depending on the number of participants and the discussions taking place during the sessions. They are indicative only and do not constitute a binding commitment.

Dates & venues

Find a session that works for you.

Confirmed dates accept registration requests. Tentative dates are enquiry only.

Good to know

A few things to know.

How is the course delivered?

Our classroom programmes combine facilitated discussion, case studies, exercises and reflection. The precise format will be confirmed before enrolment.

Can you deliver this programme for our team?

Yes, you can enquire about a tailored programme. Share your goals, group size and preferred dates with our learning team.

Will I receive a certificate?

Participants who complete the programme receive a Smart Horizon certificate of attendance. Smart Horizon programmes are not externally accredited and do not award a professional qualification, licence or designation. Where a course title or outline refers to a professional certification (for example, AACE International's Certified Cost Professional), the programme supports learning and preparation only; the credential itself is awarded solely by the relevant professional body under its own application and examination requirements.

What should I confirm before booking travel?

Please confirm the session, exact venue, accessibility arrangements, fees and any visa requirements with the team before arranging travel. Tentative dates are not confirmed sessions.

Keep exploring

Your next horizon awaits.

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The full course agenda and dates are available above. Use the session links in Dates & venues to choose a session. Registration and quotation forms require JavaScript; you can also contact our learning team directly.